News
Hollister has been Abercrombie & Fitch's unsung hero.
The beachy California-themed teen brand has helped Abercrombie & Fitch's parent company reverse negative sales for the first time since 2012.
Hollister invited Business Insider to see one of its newly remodeled stores, and it's evident why the company is succeeding while its parent company's namesake brand, Abercrombie, is trying to improve.
"We put the customer at the center of everything that we do today," Abercrombie & Fitch Co. President and Chief Merchandising Officer Fran Horowitz said during a recent store-walk through at the Westfield Garden State Plaza in New Jersey.
That's more important than ever, especially considering the ever-increasing demands of Gen Z — the generation to which Hollister aims to cater.
The beachy California-themed teen brand has helped Abercrombie & Fitch's parent company reverse negative sales for the first time since 2012.
Hollister invited Business Insider to see one of its newly remodeled stores, and it's evident why the company is succeeding while its parent company's namesake brand, Abercrombie, is trying to improve.
"We put the customer at the center of everything that we do today," Abercrombie & Fitch Co. President and Chief Merchandising Officer Fran Horowitz said during a recent store-walk through at the Westfield Garden State Plaza in New Jersey.
That's more important than ever, especially considering the ever-increasing demands of Gen Z — the generation to which Hollister aims to cater.